Optimizing for search on Shopify is what Shopify SEO is all about, plain and simple. Shopify and WordPress aren’t that dissimilar in terms of SEO, but there are only a few little differences.” SEO plays a significant influence on the success of your business and brand, so be sure to keep track of these stats.
This includes making sure that your product descriptions and image alt texts contain essential keywords that will help enhance the visibility of your store products on search engines like Google.
Shopify SEO is also concerned with removing duplicate material from your site. Shopify has a problem that WordPress doesn’t have: the same content.